People are often shocked to learn that not only does circus captivity physically harm animals but they have a huge psychological effect too.
Circus animals show clear signs of mental distress such as bobbing their heads repeatedly and swaying side to side so this campaign that I did during my final year of University sought to expose this and encourage people to boycott animal circuses immediately.
Bobble-head toys are used to illustrate the point alongside a circus theme.
These are some great ads I found on pinterest by 3 massive brands that have clearly got their creative content well-figured out.
Rayban is making the most of the guerilla advertising craze with this sunglasses ad on the left that cleverly grabs your attention. Creating a shadow on the bus stop floor with the iconic shape and logo gives an unmissable, bold advertisement (although not very useful at night or on a dreary day).
Mcdonalds are also using guerilla advertising in this night-ad in the middle. They use the classic billboard lights to replicate their logo, the big M. Although this M isn’t quite the same as their logo and the ad doesn’t even say ‘McDonald’s’, it is such a hugely well-known brand that it can get away with being recognised instantly as McDonald’s anyway – #brandgoals
Lastly, Play-Doh is combating our obsession with technology and appealing to the modern parent with this minimal ad on the right. Bringing it back to the basics, Play-Doh reminds people of the fun you can have without the use of potentially irritating technology.
Although sometimes cheesy and loud, using negative space can be a clever design technique that engages the viewer.
I have decided to research the use of negative space more closely as I am forever searching for new ways to add interest to my designs.
In most cases, the best examples are when it is used more subtly, providing a sense of accomplishment in the viewer when they have worked it out.
The all time classic example would be the FedEx logo shown below but I have also searched around for some other effective demonstrations of the technique.
Whether it’s for a logo, poster, animation or whatever, it is definitely not a method to be overlooked.