Have you ever seen such captivating chocolate bar packaging before?
After a major Instagram stalk I am in love with the packaging for Compartés Chocolatier Bars. The brand’s other products are also well-designed but the packaging for their bars are so varied, detailed and engaging.
The multiple flavours and themes allow for all sorts of interesting imagery and the compositions just work, every time.
What a beautiful example of wacky, patterned designs.
Some of my favourite, colourful examples taken from their Instagram account are shown below.
This is a self-initiated brief I gave myself based on various current design trends, such as the geometric line drawings that are very popular as tattoos and logos.
With an interest in fashion, I decided to create a male fashion brand with a strong aesthetic to appeal to a contemporary male audience.
I recently stumbled across this rebranding project for Thomas J Fudge’s Remarkable Bakery by Big Fish and particularly liked the illustrative style and contrasting selective colour.
As I am currently working on my own self-initiated branding project I have been doing lots of branding research to see what works and what has been overdone. This old-school drawing style has been uplifted by bright colourful ingredients. With an overall smart, sophisticated look, this brand identity is intricate and effective.
The packaging is image-led, using classic serif fonts and it has a traditional, high-end feel to it. The old portrait-style sketchy drawings and the humour of the oversized, unusual hats creates a light, attractive design. If I saw these products on a shelf alongside the more typical, basic food packaging I would think they looked luxurious and expensive so hat’s off to Big Fish.