This is a self-initiated brief I gave myself based on various current design trends, such as the geometric line drawings that are very popular as tattoos and logos.
With an interest in fashion, I decided to create a male fashion brand with a strong aesthetic to appeal to a contemporary male audience.
Ever since I went with a few friends for some cocktails at The Alchemist Bar in Leeds I have loved their identity.
Their branding is everything that is ‘in’ right now and appeals to all audiences everywhere.
With a huge focus on geometry, The Alchemist designs are detailed, artistic and clever. The intricate line illustrations are powerful and entrancing, with both new and old influences.
This bar is trending alongside its quirky, smart designs that stray from the usual bar/restaurant identity, giving you something more interesting to look at on your menu when you’re choosing which cocktail you’re in the mood for.