Yay! My first website design has gone live! A big day for my design career.
Although I am currently working on some massive websites where I have been given much more creative control, Bloom accounts was the first website I helped out with and now my designs are live to see at https://bloomaccounts.com/
The designs were a combination of work by the Head of Design at brandnation and myself. My roles consisted of designing the icons, storyboarding the video animation, illustrating the flower vector that features on many pages and designing the About Us and Request A Call Back pages. I also designed the responsive versions of all the pages, teaching me lots about the world of responsive design and user experience.
Below are some of the screenshots from the desktop and responsive version of the site 🙂
The most notable change in design throughout the past decade has to be the rise of flat design, and consequent fall of skeuomorphism.
Anyone who is keeping up to date with the latest design trends will notice that minimalism is in, especially in digital design.
Who better to set the trend than apple! – ios updates are the perfect example of this transition away from realism and detail. Just looking at the app logos and calculator display shown below you can notice the difference instantaneously, and naturally we prefer the updated versions.
I think one reason for this change, other than the general desire for designs to look more ‘clean’ and ‘minimal’, is that consumers have been using technology for long enough now for realism to no longer be as necessary (we don’t need a detailed illustration of a Canon to know how to access our camera).
Flat icons are seen everywhere nowadays and look pretty sharp. They have scrapped the shadows, highlights and fine lines and moved towards bold and simple.
I will be doing lots more research into the subject area as I approach my dissertation because it is one of the biggest things to happen to design and I am fascinated by this search for simplicity.
I am doubtful that skeuomorphism will die eternally but it is definitely being overshadowed by flat designs at the moment.
Although sometimes cheesy and loud, using negative space can be a clever design technique that engages the viewer.
I have decided to research the use of negative space more closely as I am forever searching for new ways to add interest to my designs.
In most cases, the best examples are when it is used more subtly, providing a sense of accomplishment in the viewer when they have worked it out.
The all time classic example would be the FedEx logo shown below but I have also searched around for some other effective demonstrations of the technique.
Whether it’s for a logo, poster, animation or whatever, it is definitely not a method to be overlooked.
Have you ever seen such captivating chocolate bar packaging before?
After a major Instagram stalk I am in love with the packaging for Compartés Chocolatier Bars. The brand’s other products are also well-designed but the packaging for their bars are so varied, detailed and engaging.
The multiple flavours and themes allow for all sorts of interesting imagery and the compositions just work, every time.
What a beautiful example of wacky, patterned designs.
Some of my favourite, colourful examples taken from their Instagram account are shown below.
This is a self-initiated brief I gave myself based on various current design trends, such as the geometric line drawings that are very popular as tattoos and logos.
With an interest in fashion, I decided to create a male fashion brand with a strong aesthetic to appeal to a contemporary male audience.
These projects I came across on Pinterest reminded me of all the quirky, different ways of achieving effective design.
Whilst I might not have been given that many opportunities during my placement so far to use such techniques, they have inspired me to think more out of the box and create more textural designs to make my work more unique.
Playing around with paints, stains, laser cutting, letterpress etc. are all things that interest me and should definitely be explored by designers. Perhaps we are too comfortable with our tablets and macs and this is stifling our creativity?
Cool designs like the ones below have reminded me to explore different ways of reaching a final design and they lead to designs with more of a story behind them. Last year I did experiment with screen printing at University but these techniques below are more unexpected and powerful.
Keep it quirky.
Near the start of my year at Brandnation I was tasked with creating an illustrative infographic displaying the new company rewards scheme. I was given a specific style of illustration to follow and I am glad to say it is now live on their website.
Working to an existing style of illustration is interesting as people often have their own techniques and styles that they have to abandon for the sake of the job. Nevertheless, after one or two illustrations it became natural and easy. It involved bold shapes, simplistic design and minimal shadows/highlights.
Being restricted to the house fonts (Gotham and Din) and the 4 Brandnation colours allowed my design to fit with their brand easily. It was a fun task and I’m happy to see my own work online after working at the company for such a short amount of time.