This is a self-initiated brief I gave myself based on various current design trends, such as the geometric line drawings that are very popular as tattoos and logos.
With an interest in fashion, I decided to create a male fashion brand with a strong aesthetic to appeal to a contemporary male audience.
I recently stumbled across this rebranding project for Thomas J Fudge’s Remarkable Bakery by Big Fish and particularly liked the illustrative style and contrasting selective colour.
As I am currently working on my own self-initiated branding project I have been doing lots of branding research to see what works and what has been overdone. This old-school drawing style has been uplifted by bright colourful ingredients. With an overall smart, sophisticated look, this brand identity is intricate and effective.
The packaging is image-led, using classic serif fonts and it has a traditional, high-end feel to it. The old portrait-style sketchy drawings and the humour of the oversized, unusual hats creates a light, attractive design. If I saw these products on a shelf alongside the more typical, basic food packaging I would think they looked luxurious and expensive so hat’s off to Big Fish.
Ever since I went with a few friends for some cocktails at The Alchemist Bar in Leeds I have loved their identity.
Their branding is everything that is ‘in’ right now and appeals to all audiences everywhere.
With a huge focus on geometry, The Alchemist designs are detailed, artistic and clever. The intricate line illustrations are powerful and entrancing, with both new and old influences.
This bar is trending alongside its quirky, smart designs that stray from the usual bar/restaurant identity, giving you something more interesting to look at on your menu when you’re choosing which cocktail you’re in the mood for.