Although sometimes cheesy and loud, using negative space can be a clever design technique that engages the viewer.
I have decided to research the use of negative space more closely as I am forever searching for new ways to add interest to my designs.
In most cases, the best examples are when it is used more subtly, providing a sense of accomplishment in the viewer when they have worked it out.
The all time classic example would be the FedEx logo shown below but I have also searched around for some other effective demonstrations of the technique.
Whether it’s for a logo, poster, animation or whatever, it is definitely not a method to be overlooked.
Have you ever seen such captivating chocolate bar packaging before?
After a major Instagram stalk I am in love with the packaging for Compartés Chocolatier Bars. The brand’s other products are also well-designed but the packaging for their bars are so varied, detailed and engaging.
The multiple flavours and themes allow for all sorts of interesting imagery and the compositions just work, every time.
What a beautiful example of wacky, patterned designs.
Some of my favourite, colourful examples taken from their Instagram account are shown below.
These projects I came across on Pinterest reminded me of all the quirky, different ways of achieving effective design.
Whilst I might not have been given that many opportunities during my placement so far to use such techniques, they have inspired me to think more out of the box and create more textural designs to make my work more unique.
Playing around with paints, stains, laser cutting, letterpress etc. are all things that interest me and should definitely be explored by designers. Perhaps we are too comfortable with our tablets and macs and this is stifling our creativity?
Cool designs like the ones below have reminded me to explore different ways of reaching a final design and they lead to designs with more of a story behind them. Last year I did experiment with screen printing at University but these techniques below are more unexpected and powerful.
Keep it quirky.
Ever since I went with a few friends for some cocktails at The Alchemist Bar in Leeds I have loved their identity.
Their branding is everything that is ‘in’ right now and appeals to all audiences everywhere.
With a huge focus on geometry, The Alchemist designs are detailed, artistic and clever. The intricate line illustrations are powerful and entrancing, with both new and old influences.
This bar is trending alongside its quirky, smart designs that stray from the usual bar/restaurant identity, giving you something more interesting to look at on your menu when you’re choosing which cocktail you’re in the mood for.