Fudge Fan

I recently stumbled across this rebranding project for Thomas J Fudge’s Remarkable Bakery by Big Fish and particularly liked the illustrative style and contrasting selective colour.

As I am currently working on my own self-initiated branding project I have been doing lots of branding research to see what works and what has been overdone. This old-school drawing style has been uplifted by bright colourful ingredients. With an overall smart, sophisticated look, this brand identity is intricate and effective.

The packaging is image-led, using classic serif fonts and it has a traditional, high-end feel to it. The old portrait-style sketchy drawings and the humour of the oversized, unusual hats creates a light, attractive design. If I saw these products on a shelf alongside the more typical, basic food packaging I would think they looked luxurious and expensive so hat’s off to Big Fish.

 

9f904af2638d8f387780a44c6e86c0d9.jpg179d2750a43629cead8632d4be79f00c.jpg8e1085fdf5d84bfe01f2f56d114ead92.jpg

Advertisements

Author: danielledoesdesign

"Creativity is intelligence having fun"

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s